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The company's corn muffin mix is its most popular brand, and has around a 90 percent market share in the corn muffin mix category in the United States. Multi-purpose mixes purveyed by the company are a pancake and waffle mix, buttermilk biscuit mix and a general 'baking mix'. The vegetarian corn muffin mix uses a mixture of palm and soybean oil in place of lard. Additional products include brownie mix, cake mixes, pie and pizza crust mixes, frosting mixes, and multi-purpose baking mixes. The company's main products are muffin mixes, including those for corn muffins (including a vegetarian variety), banana muffins, chocolate muffins, and several others. Jiffy corn muffin, baking and pie crust mixes

#JIFFY MIX HOW TO#

Holmes has stated that he prefers to maintain local control of the company, stating in an interview, 'I didn't want a 28-year-old brat from Wall Street telling me how to run my company.' Holmes also stated that the company's local nature contributes to their customer loyalty. Ĭhelsea Milling Company has received offers from debt-financing companies and also from corporations that are interested in taking over the company. It has been reported that Holmes is on a first name basis with most of the company's employees, and that it is a friendly work environment. The company also offers various resources and classes for its employees. In March 2013, production worker salaries averaged $47,000 annually. Holmes has stated that the company's employees earn more pay compared to the industry standard, and also enjoy better benefits compared to the average in the industry. The company avoids all advertising for its products, and spends no money on advertising. As of 2015, the company has around a 65 percent market share in the prepared muffin mix category in the United States, and a 90 percent share of the corn muffin mix market, per industry estimates and estimates by Howdy Holmes. Today Īs of 2017 Chelsea Milling Company produces and markets 22 mixes.

In 2013, Chelsea Milling Company produced 180 million boxes of Jiffy mix during their busy season, which runs from September through January. The company plans for the expansions to conclude by fall 2017. In 2013, as part of the plans to keep the company moving forward into the future, a new research and development facility was built that cost over $6 million. Expansion plans include the introduction and implementation of more modern equipment, which requires fewer personnel to operate, and an increased capacity for storage. In 2015, 173 of the company's employees are qualified for retirement. Expansion plans were in part based upon company projections predicting that many company employees will be retiring between 20. In 2015, this expansion effort was significantly increased, in order to better-enable the company to fulfill the needs of these industries and markets. In 2008, the company began expansion into the food service and institutional industries due to a decline in the home-baking products market.

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The company began offering free tours of its facilities and operations to the public in the 1960s, and continues to do so today. A significant amount of product ingredients are sourced from Michigan-raised crops, including 'most of the wheat and some of the sugar.' Some sugar and shortening is imported from the states of Illinois and Indiana. Equipment repair is typically performed by company personnel. Most of the company's products are handled, processed and produced in-house, which includes grain storage, the grinding of grains into flour, product mixing and box manufacturing. At the time, it was marketed as a way to make biscuits that was 'so easy even a man could do it.' Operations Originally a commercial operation that sold only to other businesses, its first baking mix designed for sale to consumers was created in the spring of 1930 by then-owner Mabel White Holmes. Chelsea Milling Company is a family-operated company with roots in the flour milling business dating back to 1802.